FEATURED CLIENT: Michael B. Rubin, CPA, CFP, MBA

In his new book, professional speaker and financial education company Total Candor® founder Michael B. Rubin empowers people to choose a life Beyond Paycheck to Paycheck. Bisson Barcelona has partnered with Rubin to publicize his book and to create top-of-mind awareness of Rubin as an industry expert. To read his success story, click here...>

posted by Traci Bisson @ 3:00 PM 0 Comments Links to this post

"How to work with the media" teleseminar

Join us Tuesday, August 28, 2007 from 2:00pm - 3:30pm EST for an informational teleseminar about "How to work with the media". The cost is $35.00 (plus the cost of a long distance call). Registration is limited so sign up early!

So, you have a great story idea or event to promote, but you don't know where to begin. Or maybe you wrote a press release and called the media, but they haven't called you back. How do you get started and/or where did you go wrong?

During this teleseminar, publicist Marci Hait, a former newspaper editor, will discuss formulating story ideas and press releases that will grab the media's attention, as well as the etiquette involved in pitching the media.

Participants of this teleseminar will learn how to:

• Formulate attractive story angles
• Write professional press releases
• Find media contacts for their target audiences
• Pitch the media with the appropriate etiquette
• Follow up with journalists whom they have contacted
• Present themselves during interviews
• Maintain relationships with the media that will help them in the future

The most important aspect of working with the media is making sure you are targeting the right journalists and editors for your subject matter and that you are doing so in a professional and respectful manner. This is especially important in this day and age, as many media outlets are understaffed and journalists have less time to field your story ideas. Therefore, getting your release and pitch correct the first time around is the key to success.

This teleseminar will provide you with the confidence and tools you need to pitch the media and, ultimately, secure press release placement and interview opportunities. Take this opportunity to learn the media ins and outs and pick a former editor's brain.

Registration is limited so sign up early!

Labels: authors, educational, entrepreneurs, media, teleseminar

posted by Traci Bisson @ 10:07 PM 0 Comments Links to this post