Advice From The Media Mavens | Bisson Barcelona

Developing a Technology Plan

I was recently interviewed by a writer for Business Vision a magazine for KeyBank customers. The writer was interested in learning why I created a technology plan, when, what it looks like, and how it has helped my company.

According to TechSoup, a technology plan is the single most important ingredient to effectively using technology in your organization. They suggest creating a plan to help you think through your priorities in order to use technology in a way that directly furthers your mission.

The team at Bisson Barcelona has been developing their tech plan for over a year. The process has consisted of researching the Internet and collecting links. Each link is then filed under a category (i.e. podcasting, blogging, video, wikis, etc.). The files are given a description and tagged as technology we have learned about, tried, evaluated or hope to try in the near future.

Many of the technologies we are currently experimenting with include social networking, micro-blogging, webcasts, wikis, Google Gadgets and AdSense, forums, RSS feeds, virtual book tours and podcasting just to name a few.

The ongoing process of developing a tech plan has allowed us to maintain a cutting-edge feeling to our service offering. Our new website scheduled to launch in 1-2 months will incorporate many of the technologies we anticipate using, including streaming media and video, a comprehensive search feature for the media to locate experts for stories, a live customer service chat box and an “interactive” video intro.

Our tech plan will continue to be developed over the next several months as we further our mission of keeping our fingers on the pulse of what is happening in the literary and business industries.

Labels: public relations, publicity, social marketing, tech plan, technology plan

1 Comments:

At 6:54 PM , Diana Taylor, Top Dog, Pug At The Beach said...: Hi Traci,

Thanks for your thoughts on a tech plan. It's such a great idea and one that's probably overlooked by most folks.

We here at Pug At The Beach are creating a new site and will now consider adding some of these features.

Keep up the great work!

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Name: Traci Bisson
Location: Barrington, New Hampshire, United States

Traci Bisson is President and Senior Publicist of Bisson Barcelona. She has over 12 years experience in marketing

and public relations, and has worked with individuals and companies in all stages of growth.

Traci earned her Bachelor of Science degree from the University of New Hampshire.

Traci is a popular blogger who supports other mom entrepreneurs through her online support group and blog, The Mom Entrepreneur. She also advocates for family life in the state of NH through her blog, Kids in NH, which highlights the reasons why families with young children should consider making New Hampshire their home. As a creative employer, Traci has been recognized by many publications, including the National Federation of Independent Business (NFIB), The Oregonian and the Associated Press, for her innovative employee benefits package. In 2008, she was voted a Top 10 Boss by Women’s Business Boston Journal.

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