How I use Twitter for business

As promised, I said I would offer some tips on how I use Twitter for business. I am addicted to Twitter and love the concept of micro-blogging (saying something in 140 characters or less). It really helps me refine what I do as a publicist.

I have been using Twitter regularly for Bisson Barcelona, but recently I started a new endeavor - www.themomentrepreneur.blogspot.com/. I have been twittering for this company as well.

Here are some of the ways I use Twitter for business:

1. I have live Twitter feeds running in each of our blogs and on my MySpace and Facebook pages in order to have more fresh content.
2. I use Twitter for following and monitoring the media in the hopes of picking up some inside info that the general public would not be privy to.
3. I am trying to build my community of followers by searching for specific niches of people, following people I am interested in and then waiting to see how many follow me. I have found this method works better then a spray and pray method of following thousands of people and ¼ of them may end up following me. I think there is something to be said for Twitterers who have more people following them then they are following or if the numbers are relatively close.
4. In regards to http://www.themomentrepreneur.blogspot.com/, I recently posted a query about mom entrepreneurs balancing work and home through news channels and on Twitter. I received 400 responses in 48 hours.

If you are interested, you can follow me at www.twitter.com/tracibisson.

Labels: public relations, publicity, social media, social networking, Twitter, twittering

posted by Traci Bisson @ 12:10 PM