Join us
Tuesday, April 29th from 2:00pm - 3:00pm EST for a free teleseminar about "
How to work with a publicist".
Would you like to learn more about what a publicist does? How do they get their clients on national TV shows like The View and Good Morning America? Do you have any idea what hiring a publicist costs? What can you expect for your investment?
This informational 60-minute teleseminar with three of the top publicists in the industry, will answer these questions and more about the world of a publicist.
Participants will:- learn about each of the publicists featured and their companies
- find out about the types of clients they work with
- hear what it takes to get booked on top TV and radio shows and interviewed by leading industry publications
- receive helpful advice that can be used immediately
- have the opportunity to ask questions
TO REGISTER: email myimage@bissonbarcelona.com with "publicist panel teleseminar" in the subject line. You will be sent dial in instructions.
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Blog Gadgets/Widgets
I love gadgets. Their technical term is widgets, but I particularly like Google Gadgets. In Google alone, there are over 40,000 to choose from. That does not include all of the widgets that Yahoo has too. There is a widget for just about everything. The widgets I have incorporated on our blog were chosen because they help me connect with visitors.
For instance, there is a live chat feature on this blog. Visitors can chat with me if I am online. What a great way to show instant support to visitors who have questions about something they have read.
I have also included a YouTube video feed. I found some informative videos on marketing, PR and social media that I felt were valuable to readers of this blog.
My favorite is the recent visitors map from FEEDJIT. This is more for me, but it is fun to look at too. It shows where traffic is coming from to this blog.
If for some reason you cannot find a Google Gadget you like out of the tens of thousands that are available, lol, you can create your own. There is a simple way to do this and a not so simple way. If you do not know xml coding, then I suggest using
Google's wizard to create one. I am in the process of creating a gadget that will offer weekly Book Publicity Tips. I am learning more about syndicating it now and registering it in Google's directory. It seems like a great push social marketing strategy. I will keep you posted.
I would also love to hear from readers about their favorite widgets/gadgets!
Labels: Google gadgets, widgets
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Developing a Technology Plan
I was recently interviewed by a writer for
Business Vision a magazine for
KeyBank customers. The writer was interested in learning why I created a technology plan, when, what it looks like, and how it has helped my company.
According to
TechSoup, a technology plan is the single most important ingredient to effectively using technology in your organization. They suggest creating a plan to help you think through your priorities in order to use technology in a way that directly furthers your mission.
The team at
Bisson Barcelona has been developing their tech plan for over a year. The process has consisted of researching the Internet and collecting links. Each link is then filed under a category (i.e.
podcasting, blogging, video,
wikis, etc.). The files are given a description and tagged as technology we have learned about, tried, evaluated or hope to try in the near future.
Many of the technologies we are currently experimenting with include social networking,
micro-blogging,
webcasts,
wikis, Google Gadgets and AdSense, forums,
RSS feeds, virtual book tours and
podcasting just to name a few.
The ongoing process of developing a tech plan has allowed us to maintain a cutting-edge feeling to our service offering. Our
new website scheduled to launch in 1-2 months will incorporate many of the technologies we anticipate using, including streaming media and video, a comprehensive search feature for the media to locate
experts for stories, a live customer service chat box and an “interactive” video intro.
Our tech plan will continue to be developed over the next several months as we further our mission of keeping our fingers on the pulse of what is happening in the
literary and
business industries.
Labels: public relations, publicity, social marketing, tech plan, technology plan
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I found a helpful blog post on
"5 Great Reasons to Start a Blog" that I felt might be useful for people struggling with the idea of starting a blog. Dedication is needed as well as a time commitment in order to maximize opportunities generated through blogs.
So many people tell me they don't need a blog right after they ask me what a blog is. I find it interesting that someone can dismiss the need for a blog so easily without a complete understanding of what a blog does or can do.
Our goal is to help educate and inform the blog intolerant as well as those who have a genuine interest in what this social tool can do for them and their product/service.
Check out our upcoming
seminars,
teleseminars and
clinics on blogging and social marketing in order to learn more about this revolution and to determine if it is the right step for you.
Labels: blogs, publicity, seminars, social marketing, workshops
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