How I use Twitter for business
As promised, I said I would offer some tips on how I use
Twitter for business. I am addicted to Twitter and love the concept of micro-blogging (saying something in 140 characters or less). It really helps me refine what I do as a publicist.
I have been using
Twitter regularly for
Bisson Barcelona, but recently I started a new endeavor -
www.themomentrepreneur.blogspot.com/. I have been twittering for this company as well.
Here are some of the ways I use
Twitter for business:
- I have live Twitter feeds running in each of our blogs and on my MySpace and Facebook pages in order to have more fresh content.
- I use Twitter for following and monitoring the media in the hopes of picking up some inside info that the general public would not be privy to.
- I am trying to build my community of followers by searching for specific niches of people, following people I am interested in and then waiting to see how many follow me. I have found this method works better then a spray and pray method of following thousands of people and ¼ of them may end up following me. I think there is something to be said for Twitterers who have more people following them then they are following or if the numbers are relatively close.
- In regards to http://www.themomentrepreneur.blogspot.com/, I recently posted a query about mom entrepreneurs balancing work and home through news channels and on Twitter. I received 400 responses in 48 hours.
If you are interested, you can follow me at www.twitter.com/tracibisson.
Labels: public relations, publicity, social media, social networking, Twitter, twittering
The Art of Twittering
I recently read a great post in Joan Stewart's
The Publicity Hound's Tips of the Week about how to use Twitter for business. I thought I would reprint in its entirety since I found it very useful. I have already sent in my tips and they may appear in her next newsletter. If not, I will share them here.
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How do You Twitter for Business?
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I'm in love with Twitter, the free social networking and microblogging service that lets you send updates as often as you wish to whoever is following you at
http://www.twitter.com/.
Each update, limited to only 140 characters of type, can include information on whatever you're doing on a particular day. Although I occasionally include personal updates, I try to concentrate on writing about solutions I've found to business problems, products I'm creating, and things I'm learning.
Lots of Twitterers are still experimenting with how to use Twitter for business purposes. I've been collecting the best examples and compiling them into a special report which should be ready in a few weeks.
I want to include as many Hounds as possible in the report. If you Twitter for business, let me know what you discuss--and the results. Has Twitter helped you build a following for a niche product or service? Or helped you collect email addresses? Or brought readers to your blog? Or simply given you a chance to show more of your personality to followers who eventually might do business with you?
I've seen some clever business uses for Twitter. For example, I blogged about how Publicity Hound Harry Hoover has compiled a big list of journalists who Twitter and turned it into a wiki for PR people. You can read more about that at
http://publicityhound.net/twitterwiki.
Even Business Week reporter Stephan Baker is writing about Twitter via a series of tweets, which he started this afternoon. His article will discuss the growth of Twitter and whether those of us who are wild about it right now will still be using it in a year or two. You can follow the story at
http://summize.com/search?q=%23bwstory.
Now, it's your turn. Tell me how you use Twitter for business. If I use your example, you'll get a copy of the special report gratis. Email your response to
JStewart@PublicityHound.com, in the subject line put "How I Use Twitter"
You can follow Joan Stewart on Twitter at:
www.twitter.com/publicityhound or Traci Bisson at
www.twitter.com/tracibisson.
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Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at
http://www.publicityhound.com/ and receive by email the handy list "89 Reasons to Send a News Release."
Labels: microblogging, social networking, The Publicity Hound, Twitter
